From experience testing Domo, RJ Metrics and Looker (which we ultimately went with), I know the ETL and modeling piece of integration can be extensive.
I'm curious to what degree you plan on assisting customers with that. While we have a team dedicated to working on this stuff now, initially one plus that RJ Metrics had going for them in my mind was that they had unlimited support that explicitly handled the modeling once we handled the ETL, and had dedicated analysts on our account.
Now, the obvious tradeoff there is that they don't know our data as well as we do, and all data has nuances. But for a fledgling company that can't dedicate manpower to analytics because they need to ship the product, that is a big game changer.
Ultimately we went with Looker for several other reasons, but that is an interesting factor to consider with your approach to sales/marketing.
