I like the ideas behind the blog post, but in practice, I do not care about design as much as I do content. Yeah, content is mostly terrible on the Internet, but the solution isn't prettier design. It's better content. And in fact, I may prefer the cold, clinical machines over this blog post design that serves to distract people from the content and make navigation harder.
Also, it seems hypocritical to me to decry monetization and advertising, only to then advertise a yearly subscription service after the blog post is done.
