When a site asks nicely, I always disable my adblocker and reload. I did that today on a page and was met with a full-page video overlay ad, with a tiny X in the corner that opened a new tab to the target site anyway when I clicked it. After closing the ad and the new tab, I had to scroll down a page more of ads to find the start of the article and after a few seconds reading another overlay popped up, asking me to connect with facebook or at least enter my e-mail address.

It took them all of 10 seconds or so to convince me to turn uBlock back on and refresh again. If you want me to keep it off, you need to at least let me read the article!