There are lots of things where "someone wants to provide X" and "someone wants to consume X" and even if they could agree on cost, they can't, because market failure.
"The market will figure it out" isn't something handed down from God. I've observed industry segments get drained because someone tried to give away the product, driving all other players out of the market, and then the one remaining player was unable to support themselves because their customers had been trained to get it for free.
