OK, closes tab.
I use Android profiles for the simple reason that I don't agree some random app needs to know every email or phone number in my address book,much less mine my text history. The few apps I use go to a profile hooked to my ham email address. Still not perfect.
But deep linking via apps? What's the compelling use case again? I don't see one that doesn't work just as well on the mobile web site.
From the article:
"The mobile website banner links to content within the app. A user clicks the download button, installs the app and, after install, is deep linked to the same content in the app."
So the usecase is: when you want to see the exact same thing in an app as you can on a mobile website.
Incidentally, that's usually also the primary value add to installing the app.
