I meant the concept of deep linking, which used to mean that you refer to a specific link on a subpage of a site (Such as a particular article), rather than the domain. There's a connotation of legalese to it - The word is/was used as a negatively loaded term by those who think they have a right to control who links to their site/content and how they do so. See also: https://en.wikipedia.org/wiki/Deep_linking