Ask HN: I want to bootstrap a business. What books should I read?

4 pointsmicroman10y ago3 comments

I'm a programmer who want to start a business (app or service). I have a potential partner to work with. I want to bootstrap. What books should I read?

3 comments

gavine10y ago

Since you're a programmer I think you'll like 'Hooked' by Nir Eyal (with Ryan Hoover) about building habit-forming products. It's very accessible, actionable and basically compressed my 4-year UX design college education into a couple hundred pages.

@cdvonstinkpot great suggestion! Huge fan of Seth Godin.

davismwfl10y ago

Crossing the Chasm, 3rd Edition. It really is a good book and helps people that are new to marketing and product development to understand the product adoption and how it differs at different times etc. They keep updating it which is another reason I like it.

cdvonstinkpot10y ago

Seth Godin: "Purple Cow" & "All Marketers Are Liars"

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