Publishers should ask themselves whether they are in the business of providing quality content to consumers, or in the business of sharing revenue with advertisers. Deciding which side of this line they fall on will help them make the right choices.

Site operators choose the ad networks they use, so yes, it is fair to 'punish' people for choosing to affiliate themselves with bad-actors.

> than another solution shall be proposed

Non-invasive analytics (i.e. a single company logging who visits its own site(s) using Piwik or OWA) are generally not blocked, and non-tracking ad networks needn't necessarily be blocked on privacy grounds.