I post about this in every ad-block article. The reality that nobody wants to admit is that most web content isn't worth paying for. Web publishers know it, and they're scared of a web that isn't funded by advertisements, because they'll have to find new jobs.

In my experience, the contents that really matter are written either by people who are NOT trying to make money from their writing because they wish to share experiences from their day jobs or free time, or by people who are payed for writing by someone but not by their readers.