I've worked with all three. The H.323 vs SIP battle was fought a long time ago... for better or worse, SIP won. Any H.323 systems still in the wild can probably be considered "legacy."
That being said, while H.323 has more "batteries included," its call flow is accordingly more complex. SIP is not too bad, there is some subtlety to it, but the main issue is that you have to piece together dozens of RFCs for an interoperable system, not to speak of implementation-specific quirks.
XMPP is the more appropriate protocol in this context -- IM and group chat -- because it has had presence and ad-hoc messaging baked in from the start, including reasonably supported MUC. Ultimately, XMPP's issues are similar to SIP's -- the patchwork of XEPs is too unwieldy to work with. For an example, compare the multimedia bits (eg, Jingle) and the corresponding SIP session setup flow. The stigma of being a XML-based protocol designed in the 90's doesn't help, either.
The biggest reason SIP is sticking around, however, is that it has major buy-in from the telcos with IMS/4G. However, SIP is also a more appropriate protocol for traditional telephony. In that respect, comparing SIP and XMPP is a bit like comparing apples to oranges. With the appropriate extensions, one could behave like the other, but it wouldn't be their strength.