Interesting concept but I cannot stand Mic.com's concept of infinite scrolling. If I want to be bombarded with content that is of seemingly loose relevance, I'll peruse my spam folder.
I'm sure it captures some interest, but I would imagine it's difficult to convert that interest into a repeat visitor since there is no abstract to the content. Does this practice work? Where's the satisfaction of getting to the bottom of the page - it's like this site was designed for people with ADHD.
