There's a reason why science and medicine don't move the same way Web 2.0 does (ie move quickly and break things). It's because people have died from poor implementations, and people trialing drugs are prone to exploitation from unscrupulous merchants.
Now I'm not saying there's anything wrong with your study, or your proposed aims. But if you want to be taken seriously and not shut down by whatever regulatory authority governs your territory, you need to think long and hard about this on both this study and any future studies/products you intend to sell.
Do not screw this up, and do not make the mistake of approaching human health and clinical trials as though something critical like ethics review is something that can be 'patched' further down the line after the release date
