No. I'm asking why the parent thinks people WILL care about such ethics.

Between "ethical ad-removal: keeps some ads" and "non-ethical: it removes all of them", I don't think most people will give it a second though to go for the "no ads" option.

And they certainly won't go out of their way to find if there an "ethical ad-removal" option even exists in the first place.

>I think most "ordinary" people do feel at least a tiny bit guilty about nuking every single ad on web sites that they use regularly. I know I do.

I think those are probably outliers. The same way people (millions) didn't give a damn about skipping ads with their TiVo's or what have you.