The typical pattern for photo users will be a large amount of upload at the start as they upload their collection, then occasional browsing of photos on the amazon website, which will be mostly smaller thumbnails. Rarely once in awhile users will request large originals. You will have an even smaller amount of people download their entire collection of originals.
With these patterns, you can make a system that puts everything on S3 at first, makes thumbnails and starts moving most things to glacier based on access patterns.