1. A lot of frustration from customers and a lot of churn. An effective personal assistant, or office manager, or whatever, effectively begins to read the mind of their employer. Lack of face-to-face, and what I imagine will be a lot of assistant churn, will result in very poor "mind reading" abilities. Cost of training a new assistant is much higher than actually having one, at least for folks who utilize their services a lot.
2. A race to the bottom on price, exacerbating the problem of assistant churn. $100/hr leaves a lot of room at the bottom, but it'll drop to the point where people in the US aren't willing to do the job of magic assistant.
3. $0 is the cost of Siri, Google Now, and Alexa. They truly suck right now, for almost everything except taking the place of a keyboard, but will get better. There's a limit to what "virtual" assistants can do for you; at some point you need a meat robot to go physically do stuff for you, if you want assistance beyond what technology can do.
Not to trash talk the idea or the company, at all. I haven't tried it. I can't think of anything it could do for me that I wouldn't rather hire an actual assistant for. At $100, you can get several hours of real human time, in your local market. Someone you can meet, and develop a rapport with. I'm ordinarily not on the side of the fence that insists that the personal touch is important (I don't like car dealers and want them to disappear, I don't like sales people at any store and generally want them to disappear, etc. because in general, they know less than me about what I'm shopping for and just serve to annoy me and occasionally lie to me to try to manipulate my decision). But, in this case, there is real value in a real live human having access to your daily life or work so they can be most productive about helping you get shit done.
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