This is weird to me. It may not be pushing the bar forward on AI or NLP, but it uses one of the most commonly used interpersonal communications technologies today to put a human experience in front of a seemingly boundless personal assistant.
Look, it may not be Tesla, but there are a couple of unicorns that seem tech savvy now, that weren't so much for the first little while. AirBnB comes to mind - their analytics now are probably amazing, but they started as a website with a database. Doesn't make them any less of a technology company.
Leveraging technology to break down barriers (immediate, constant, on-demand availability and scalability of a personal assistant) is a technology solution to a problem.
