That's a bit naive, as with Facebook M this is tapping into the huge market of AI-like personal assistants.

We may not yet have the technology to create a Jarvis, but we can make a person a lot more efficient at their job with some clever tools.

For example, in the website there's a request that mentions getting a private helicopter booked to LAX in 3 hours. A personal assistant would have to look up private aviation companies that fly out of a base nearby the GPS location of the user, guesstimate the closest one and most likely call to book as the online bookings might not be automatically processed and it's a short notice.

With today's technology, you can parse that request so that the software automatically picks up "Helicopter booking", from: GPS to: LAX. If it's right, the operator accepts it and it creates a checklist: 1) Call "Bob's helicopter co." 2) Enter exact time of booking: [ ] 3) Click to book car for booking_time - travel_time at [current_location|office|home] 4) send nice reply to customer.

Once you've done this a couple times, you write new software that automates the call step by filling in a form online, or sending an email to the receptionist, or both.

More importantly, since you log every action the operators take, you take decisions on what to automate based on data. Are our employees spending 24% of their time on google maps? let's add a database of businesses so they can simply choose from a list.