Agreed on range of perception of deeds of any large company. Microsoft has long form on this front (baiting the education market), though they're certainly not the only organisation to have done this. Unlike other student discounts - say for movie tickets, public transport, etc - there's a clear and obvious future payback for providing free or heavily discounted software & services to that demographic, as opposed to just charging less to customers who can't afford full price.
Also, IIRC it's a requirement in the USA that public (and not-NFP) companies must always act to 'increase shareholder value', so the giving away of products or services could be considered a legal exposure. The obvious way to work around this concern is to label it marketing, which brings us back to where we came in.
EDIT: Sorry - misread your 404 question -- try these:
https://web.archive.org/web/20030604185301/http://economicti...
https://web.archive.org/web/20030604185306/http://economicti...