Well it's true, it has been an arms race, but until recently it's been between relatively small numbers of blockers and the advertisers.

Now that Apple have taken it more mainstream it's going to be interesting to watch what happens.

But you might be right, sadly. More of the same and worse...

and/or ad-proxies that run off the same domain, more integrated and less "blockable" ads (like sponsored stories and in-content ad reads), complicated and bloated JS ad-blocker-blockers (or ad-blocker-detectors), even more complicated ad-blocking code (which can already have a pretty significant performance impact on some sites), and more.

It's a race to the bottom now boys, and the most invasive ad companies are going to win!