What's the point in trying to make a safe, non-tracking, curated ad network when you will just be blocked by everyone anyway?
All adblockers do its turn the game into a race to the bottom. Whoever can get the most invasive ads past the most blockers is the winner. Any company that isn't willing to play dirty will be left behind.
Content creators won't push for the good guys because they need money, ad networks are between a rock and a hard-place, and users will say they want "nice" ad networks while simultaneously blocking all ads regardless of where they come from (and will fight against things like the "allow acceptable ads" checkbox in adblock)
I personally want to be tracked on some things. I want ads that are relevant to me instead of ads that cater to the lowest common denominator. I want websites to be able to view my usage and cater to my wants/needs without me having to spend time trying to fill out surveys on how i use their service (and probably remember things wrong), I want automated recommendations for things that i might like without me having to spend hours curating my own content.
I don't want invasive 3rd parties getting ahold of my information, "push" advertising like cold-calls, emails, push notifications, or physical mail, and i don't want sensitive information being collected and shared.
Sadly nobody ever tries to make that distinction, it's always "everything" or "nothing".
