I personally want to be tracked on some things. I want ads that are relevant to me instead of ads that cater to the lowest common denominator. I want websites to be able to view my usage and cater to my wants/needs without me having to spend time trying to fill out surveys on how i use their service (and probably remember things wrong), I want automated recommendations for things that i might like without me having to spend hours curating my own content.
I don't want invasive 3rd parties getting ahold of my information, "push" advertising like cold-calls, emails, push notifications, or physical mail, and i don't want sensitive information being collected and shared.
Sadly nobody ever tries to make that distinction, it's always "everything" or "nothing".
