I would love if it was more viable to choose between ads and payment. I don't know how much my current Web habits would end up costing. But if it was a lot, I could stand to cut down on my Web surfing. There are after all other worthwhile things to do.
If this browser is planning to block obtrusive / non-performant ads, and replace them with others, presumably they will have to work out how to pay the website owners. They could use the same structure to set up a micropayments.
