I have never forgotten this. It's my primary motivating factor in mercilessly blocking ads and ad servers, both within my browser and at my routers, both at home and at work.

If someone wants to make money off of me, they're free to send me a bill. If their content isn't valuable enough to sell directly, why should I waste my bandwidth and RAM monetizing their garbage?

A world without Facebook and Google sounds wonderful. Sign me up; I'm willing to pay.