the apparent answer is because I need the content.

admittedly, ad is a legit monetization method. browsing a site with ads blocked is like pirating a software.

but some sites are doing it too much, for example, I often see ad blocker blocks 40 more ads on a single page. that's insane!

some commercials are super retarded, like those Geico ones!

there was a Geico commercial with a single line: "you can't unwatch this commercial because you have already watched it!" Man, I'd pay super hard to block it.