On the topic of cars, it is true that modifications strive toward comfort, but they also strive for marketability. While a leather-wrapped dashboard may be comfortable to look at, it is primarily focused at adding something to market. This same phenomenon exhibits in software, where features are added to increase marketability, "Look! this ERP software has a social network built in!". The utility of a given feature is often perspective-based, especially when the user is not well aware of their actual needs, or the user and purchaser are not the same person.