I think the action they take is about the same. They pay more lip service these days. I wouldn't be surprised if they are actually putting more work into better quality these days, but stuff is just more complex (e.g., everything is cloud based. Imagine OSX today, except running MobileMe, .Mac, etc. as the cloud backend instead of iCloud, which while it has its issues, is way better than those disasters).
Ah ok... maybe you have a different usage, but "lip service" is used to indicate "all talk, no action". So paying more lip service to something means they're churning out more empty words without the activity to back it up.
