I am open to talking to anybody about it. I think I've got the core functions and issues mapped out already as I've been mulling it for years and watching a few people take a swing at it on the wrong plane.
There really is no issue with one person doing 1000 paid hits versus another who only does 10 as that all balances out. Sharing of accounts is one thing, but that's pretty easy to track as you just have to keep an eye on the heavy users.
Feedback is definitely part of the package. Users are kept anonymous to the content providers by default, but there is still some good aggregate data available. Content providers won't need to worry about their demographics nearly as much since they mainly want that to sell advertising which they should no longer have to do.
