Here's from her blog:

"Professionals i admire were calling my work impressive, but the person interviewing me was saying he couldn’t contextualize my experience because i “hadn’t worked at facebook or google or studied at stanford”."

Here's another:

"despite my 10 years of marketing and social media experience and despite the reach of my latest campaign, i was told i wouldn’t be that person."

This lady is clearly qualified. She's just not a good 'culture fit'.

I get that a fair bit myself - there's an apparent shortage of iOS developers and I happen to be one looking for work currently. Do you know how many companies explicitly say 'do you have a bachelor of computer science? no? ok bye'?

A lot! A college graduate being able to do iOS should be a 'wait, he/she must be good, that's unusual', instead it is straight to the garbage bin.

I could of course just start straight up lying on my resume and get better results but I just can't bring myself to do it.

Which means the hoardes of shameless liars who will say anything to get the job, get ahead. So it goes...