> Big companies buy 'disrupters' when they fear their market share is at risk.
Yep. I can see why they don't wait for them to crumble though. What if they don't? That's a big risk to take.
When a potentially disruptive product gets bought, it virtually always means death of the product. You get fed a line about how it's going to keep going, and then a few months down the line, it has all been integrated into some existing big company product.
What's sad to think about is that sure, a lot of these companies would have failed, but how many would have succeeded? We'll never know. I don't blame founders: it's pretty hard to say no to a mountain of cash when your future is so uncertain. But deep down, I still wish more would take the gamble.
