LaTeX is fine for putting out pdfs. It's not a sufficient skillset for putting out an ebook in any other format. It is still a pain to put out a math-heavy book in a wide range of formats. I would say that Softcover (Michael Hartl's effort) is making that a lot easier, but I can't use the full range of LaTeX there (for reasons discussed elsewhere in this thread) and I still need to visually check every format to make sure that formulas are typesetting appropriately, because I'm trying to push the boundaries of current implementation -- and that's just in writing about probability and linear algebra.
In addition, if you really want to put out a quality product you have to be aware of how each e-reader renders the stuff you send them. Different e-readers process the same file differently and not all support the promised features of epub 3.0. It's best to know up front what each supports in terms of images and scaling, and then write with that in mind. Again, far beyond latex.