They watch the evening news, see a big wall on TV, hear Trump talk about extending the wall, assume it's the same wall all across the USA, and then continue on with their life like normal humans.
http://tomohalloran.com/wp-content/uploads/2014/03/wall-noga...
compare that to the photo of the barbed wire fence along the border in the other comment.
I'm genuinely surprised by your experience. Maybe I was simply lucky enough to only talk about border issues with more educated than average people. I guess it's because I was in college when I lived there, and mostly hung out with Latino college students.
We drove past a border patrol depot, and there were literally hundreds of vehicles. "Wow, the border patrol must have a huge number of staff to keep most of those active at once" > "No, those are just for the TV cameras - border patrol doesn't have anywhere near that number of staff"
Other oddities that stuck out for me in the area were that the border ingress to Mexico was literally just a turnstile, and that the distance markers about 20km short of the border on the US side were, indeed, in km instead of miles.
However, it's a perfectly coherent idea: it has a concrete meaning that is easy to understand.
What do you think is incoherent? A plan to build some kind of physical wall (barrier), or a serious plan to keep people from crossing the border outside of the normal immigration process, or both?
Whether it is realistic, plausable, beneficial, cost effective, or just plain stupid is another question.