Google Announces the Google Analytics 360 Suite (opens in new tab)

A fee. It's roughly in line with what you'd pay for something like Adobe's high end analytics suite, etc.

I did some testing earlier this year on a well trafficked YC companies site (so something with a pretty technical audience) and it was around 40% Ad Blocking and half of that analytics blocking.

The overall portion of a sites visitors doing blocking is all over the place (from 10-50%), but the Ad / Analytics blocking ratio has been pretty steady at around half.

As blocker users shift from ADP to uBlock (for performance or b/c they don't like 'acceptable ads') I suspect that ratio to really go up.

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't already.

More and more people are using blockers. The problem is that the utility of the software is high, so the number of users installing ad blockers (Which is really easy. Thanks Chrome!) is going to outpace the number of users not using ad blockers. Depending on your demographics, over 50% of your traffic might be using an ad blocker. I recall reddit reporting numbers of over 80% in some instances.

depends on your public. If you target young males (video game for instance), you can expect ~30% block IIRC.

Why? As long as the price range of Google stays as it is I see no danger for Adobe. And as long as Google doesn't even provide an easily accessible API for raw data (or configurable multi dimension data export) I see no danger there. Did I mention classifications not costing additional dimensions/variables?

On the other hand I hope Adobe takes a very close look at API performance, segmentation et al.

Both tools have their strength and weak spots. Both might be the right tool for the right cient/company/use case. As always it depends on the circumstances.

Disclaimer: As an analyst I work with both tools. And the more I do I prefer Adobe Analytics.

PS. : The same goes for the respective tagmanager solutions.

I disagree. Google's Webmaster Tools are not really that complex, and while the UI could use some polishing here and there, it works just fine.

AdWords has way more features, of course. However, it's still pretty usable in my opinion, especially when you consider the amount of accessible data.

You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data.

There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. For example, getting advertisers to buy ads globally rather than just the US.

On the other side, the Adwords interface is far better than any other ad platform interface I have seen. They could simply it by removing targeting options, and probably increase overall revenue, but it would not be a good deal for the advertisers.

I have a strong immune system ;)

Could you expand on it a bit?

They must, that's the whole point of any DMP. You import your 1st,2nd and buy 3rd party data.

And have sampling and max 10000 results. Totally what I expect from a raw data export. Great though for everyday custom reporting.

That's not the same at all.