Attempting to log into the Google 360 Suite shows this message:
> Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us.
> If you use Google Analytics Premium, Adometry by Google, Google Analytics, or Google Tag Manager today, you may login using the links below:
> Google Analytics Premium
> Adometry by Google
> Google Analytics
> Google Tag Manager
Clicking on Google Analytics or Google Tag Manager goes to the usual logins for those products, with no noticeable changes in features or branding.
TL;DR - Unless you're a Google Analytics Premium customer (which starts at $150k per year, by the way), you're not affected.
[0] http://searchengineland.com/google-analytics-360-suite-launc...
[0] http://techcrunch.com/2016/03/15/google-announces-analytics-...
Google Analytics used to offer the ability to run very rudimentary experiments. If they now provide a point-and-click, WYSIWYG solution comparable to Optimizely and Maxymizer, then this is a pretty interesting move for them and big competition for any players in the split testing and personalization space.
If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well.
As others have noted, pricing starts at $150k per year for a solution that will (depending on the propensity of your site visitors to use AdBlock) under report your legitimate traffic by 15-25%.
1 - https://www.blockerwall.com/blockerreport/google_analytics_a...
Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected.
The overall portion of a sites visitors doing blocking is all over the place (from 10-50%), but the Ad / Analytics blocking ratio has been pretty steady at around half.
As blocker users shift from ADP to uBlock (for performance or b/c they don't like 'acceptable ads') I suspect that ratio to really go up.
On the other hand I hope Adobe takes a very close look at API performance, segmentation et al.
Both tools have their strength and weak spots. Both might be the right tool for the right cient/company/use case. As always it depends on the circumstances.
Disclaimer: As an analyst I work with both tools. And the more I do I prefer Adobe Analytics.
PS. : The same goes for the respective tagmanager solutions.
Unless you're planning on spending $150,000+/year on analytics alone, the sad fact is that I doubt they care.
By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits
AdWords has way more features, of course. However, it's still pretty usable in my opinion, especially when you consider the amount of accessible data.
You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data.
On the other side, the Adwords interface is far better than any other ad platform interface I have seen. They could simply it by removing targeting options, and probably increase overall revenue, but it would not be a good deal for the advertisers.
Google is stepping on Optimizely's, Test & Target and other's here
Also, side note, did Google borrow the 360 branding from Adobe or the other way around? http://www.adobe.com/marketing-cloud/web-analytics.html (see: Adobe Customer360)
And that's exactly why I'd rather not.
Not exactly working with your logs, but easy enough to write your own parse/upload data script.