Predication: newspapers that move to new media subscriptions (iPad, web subscriptions, whatever) will have better loyalty and stronger relationships with their subscribers than current print papers subscription departments currently have.
At some point, papers will find a way to build a relationship with their customers predicated on assuming they are intelligent and want real news. Only a few print publications can do this (The Economist?) but the costs of publishing online and the strength of geographically-diverse online communities opens a huge opportunity for small, insightful, niche subscription publications.
