Lots of love happening for Schwab here - but it's more or less the same with Fidelity, Morgan Stanley, etc - ATM rebates for any ATM, no fees, free checking / checkbooks, etc.
A cheat code is a nice way of describing how refreshing this is in comparison with the standard bank business model of offering some fairly limited basic checking account as a loss leader, then constantly trying to upsell you on every other kind of product / account imaginable, trying the overdraft protection scam on you, ATM fees, checkbook fees, etc, etc.
It's a wonder they can stay in business.