I built a new automation language and a webapp that allows users to create sharable and composable all without ever leaving the browser.
Check out a TestBeacon app demo here (click the Run button and it will test that email validation is working): https://app.testbeacon.com/workflows/demo
Landing page: http://www.testbeacon.com
Language docs: http://docs.flytrap.io
PROBLEM - Standing up web automation testing is tough. Maintaining it is tougher. Lots of dependencies to install, and learning new automation languages can be a chore. QA teams can benefit immensely from automation but the high technical level usually means they don't leverage it as much as they could, or worse, forego automation testing altogether.
SOLUTION - TestBeacon is a SaaS that allows users to write and run pass/fail automation tests for their own webapps in minutes. Installation is minimal: reference a javascript file in your webapp. Create automations by specifying the URL of your webapp, and writing a script in a new language, Flytrap. TestBeacon will run automations inside an iframe (or eventually a child window).
DETAILS at http://pastebin.com/Et1mVJ6H - Pastebin link (http://pastebin.com/Et1mVJ6H) answers a bunch of questions that I would ask someone who's asking me for money. Please check it out and I'd be happy to expand on anything!