The thing is, I can understand staying up late and going to a midnight release of something like folks have done for a new Harry Potter book or a new Halo release. Following that up with staying up late reading the stories of the characters you already know to find out what happens next after waiting for a year. Or buying Halo with a buddy to head home and play the story in co-op for a few hours to have fun and see what the next chapter of the story is. With each of those emotion comes into play but for a reason and a purpose. But, in each case, you're satisfying a curiosity of what happens to a story/characters and you're spending no more than maybe 20 minutes of your time. Plus, you get to incorporate it into a fun evening with friends (having dinner and playing games for a couple hours before heading to the store to grab the game and coming back and playing for a couple hours). But, camping out for days to buy a new version of a pocket computer designed for consumption of content just seems silly.