Haha we probably spend a lot on toilet paper as we have ~5k employees (FTSE 100 company) but that isn't the point I was trying to make :-) it doesn't matter how big or rich you are - if costs for a thing increase by x3.5 it's probably going to have an impact. I'm no enterprise-lover and we spend tons of money on crap with annoys me but I'm not in a position to change that.
We are not a "technology company" (and unfortunately I'm not the CTO!) so we will have to report upwards that costs will be increasing x3.5. Their reaction will probably be to ask us to investigate alternatives.
It looks like smaller companies/startups will benefit much more from this change which is fair enough to charge the big boys more really.
I'm not asking anyone to get their violins out but it makes me a little sad that we may have to move away from GitHub. On the flip side, GitLab has been looking great lately!