Fair enough, few would buy an iPhone instead of a PC. But I consider anti-consumer behavior partially a question of ethics, not just a factor in practical buying choices; and I don't think there is a good reason to have different ethical standards for, or generally to separate in such considerations, desktop and mobile OSes, and in particular reject the idea held by some (maybe not you) that the latter are less important as general computing devices because they're for "content consumption" or whatnot. So when comparing Microsoft's behavior to Apple's, to me all their devices are relevant.