This is the first time I'm hearing of Storehouse. Looks like they were VC backed in 2014 [1].
Looking at two reviews from 2014 [2][3], the concept seems pretty neat. Unfortunate that they didn't find a business model or a buyer.
I'm glad they let people download their archive for a month, though it's pretty short timeframe.
[1] http://blogs.wsj.com/venturecapital/2014/05/22/storehouse-ra...
[2] http://www.imore.com/storehouse-shuts-anyone-who-ever-said-i...
[3] http://techcrunch.com/2014/01/16/storehouse-an-apple-vet-tri...
