I do not believe the quotations about profitability in hundreds of cities from the article. When the books are opened and it can be verified, then I'll believe it. Until then, I choose to chalk it up to duplicitous accounting.

I openly acknowledge I could be wrong. But vague quotes like this effectively do not mean anything, one way or the other, to me. Companies say this kind of thing all the time when it's not actually true by accepted accounting standards.