2) In most cases, "formality" and "rigor" only works to mask unfortunate realities and incompetence. Being plain spoken need not imply ignorance nor thoughtlessness. I may not be a sophisticated investor, but Musk's ability to so clearly outline the plan (and proven track record of executing such plans!) gives me great confidence.
3) I view the entertainment and excitement that Musk provides is a small, but welcome dividend that I'm happy to share with non-investors alike. I feel sad for you that you can't or won't appreciate it.
This is the same guy joking about smoking crack and listening to Tupac while writing this plan, I don't think he really cares about making a good impression to anyone
So unless you do a more thorough analysis comparing the two strategies regarding this particular article of communication, your criticism is just quick opinion without "sufficient"[1] effort to limit any prior biases[2].
[1] Quoted because I have no quantification measure.
[2] If you are a communications expert then of-course this particular criticism against your quick opinion is not justified.