To achieve IIHS Top Safety Pick+[1] you have to have front crash prevention, so it's "mandatory" already if you want your car to be perceived as safe.
1. http://www.iihs.org/iihs/ratings/ratings-info/front-crash-pr...
2. http://www.iihs.org/iihs/ratings
Disclaimer - I work for GM, any opinions are my own.