I wouldn't have paid for Google in 2000 when I first discovered it; while it was better than all the other search engines out there, it wasn't better enough that I'd break my rule of never shelling out money to visit a website. I certainly wouldn't have paid money for Facebook; I was a poor college student when I got my FB account in 2004, and all you could do was poke people. I can poke people in real life without shelling out money for it.

I think many people confuse the value they get for a service now, after it has had a decade to refine its product and become deeply embedded in our lives, with the value they get from a service at launch, which is often virtually nothing.