Take this with a grain of salt, I just read the Schemaless articles yesterday.
Sure, for that VERY specific (and not very common) use case U-Hauls beat F-150s. However, I think we can all agree that F-150s are far more versitle for most use cases, up to including something trivial like heading to Starbucks for a quick coffee.
> for a rapidly growing company, technology is easier to change than people.