The initial "Shock and Awe" campaign in Baghdad killed an estimated 6,600+ civilians. [1]
It's stated purpose was to "impose this overwhelming level of Shock and Awe against an adversary on an immediate or sufficiently timely basis to paralyze its will to carry on ... [to] seize control of the environment and paralyze or so overload an adversary's perceptions and understanding of events that the enemy would be incapable of resistance at the tactical and strategic levels."
That is to say, it was terrorism. And what's even more disgusting is that Americans watched it on TV like fireworks.