What Analyzing 50 Brand Guides Taught Us About Building a Lasting Company (opens in new tab)

(sketchdeck.com)

23 pointstgoldberg9y ago2 comments

2 comments

"20% of all companies stuck to Helvetica for their font face"

I'm really curious about the lesser known fonts people really like since Helvetica and Arial are so common.

mliso9y ago

Very interesting read. Can't say it's surprising how much of a skew towards positive startups have.

j / k navigate · click thread line to collapse

"20% of all companies stuck to Helvetica for their font face"

I'm really curious about the lesser known fonts people really like since Helvetica and Arial are so common.

mliso9y ago

Very interesting read. Can't say it's surprising how much of a skew towards positive startups have.

j / k navigate · click thread line to collapse