On the other hand, even with no more hits, they do still have incredible customer loyalty and a massively profitable product line. And a lot of people have predicted Apple's doom over the years, only to be proven wrong later. Betting on Apple for the next 5 years seems safe. I wouldn't bet on Apple for the next 20 years right now though.
It's also a narrative problem. Apple has the narrative going - Jobs is gone, can Cook really replace him? Google is mostly boring crickets as far as management narratives.
Working on the watch means that they aren't working on the Mac or the iPad. They are a victim of their own success in that a successful, well thought out, and profitable product like the watch is viewed as a neutral.
They've also flopped on the TV.
That said, their ability to execute is amazing.
You do know that all 3 share the same basic OS and technologies (kernel, filesystems, basic services, lots of UI and helper code, etc) just in differently tuned versions with a different "facade" on top, right?
Or that that they have different teams on each of these devices for everything that's not shared, teams that don't even communicate with each other...
I love the products. I probably have $15k of Apple hear in my home. But I'm not buying my kid a 3 year old computer to go off to college with at a premium price.