Once you learn it with sufficient mathematical sophistication, it stops being magic and starts being a tool that works in some situations and not in others.
You are surrounded by people who believe in the magic and will buy anything whether it works or not. Equally frustrating is being surrounded by non-believers who don't accept that simple things are actually possible.
We are still on the upswing for now so there are more believers than not. But if another AI winter happens, be prepared for the mbas to reject applications of data science that make complete sense because "we tried that data science stuff and it doesn't work".