So you're claiming that Apple's manufacturing is SO BAD that the they have to charge a full additional 99$ (more than 1/10th of the price) just guarantee that your Apple device will work for 2 years? Or do you perhaps think that there's another reason (PROFIT!) there?

Actually, looking at Apples stock performance I'd easily say that this is just about demanding normal decency from Apple.

They come to Europe to sell phones and we demand that they compete on the same terms as anyone else here.

Edit:

> they're likely on the hook for many millions of dollars of repairs with this issue in the article in the EU.

They can expect no mercy ;-)

They are big enough that they should know about key concepts like QA, continuous improvement and insurance.