They looked astonishing lame all throughout by constantly having to tell the viewer how glorious and awesome everything was. If they can't just tell us what the feature is and let us be amazed by the feature itself, then whatever they're saying just isn't that great. I don't care how many transistors are in a processor, it's trivia. I don't care what a marvel of engineering the W1 is. I don't even care that they dug out their childhood rock polishers to make the new case shiny.
That part of the presentation was awful and had me rolling my eyes. "Oh, I wonder what Pokemon it's going to be inside this egg... Pikachu!" <halfhearted claps>
They could have made it funny by having the worst Pokemon appear. Or having it run away. Very poor showmanship.
Apple keynotes used to have like a 30+ minute section devoted to games and other third party apps. Or the time where they demoed a remote-control car on stage (and it failed horrifically).
It might not be cool or interesting, but it's fairly standard 'Apple'.
Their third-party demos are almost always really weak. I don't really understand why they keep having them. I think these events would be quite a bit improved if Apple just stuck to Apple.
